Certified Technical Representative

The Certified Technical Representative (CTR) designation was developed to provide professional recognition to individuals who market and distribute products and materials to the construction industry.

Survival in today's business environment requires value added features be brought to customers at every stage of our interaction with them. Product knowledge and presentation skills are more important than ever. When these skills are combined with a knowledge of the construction process and its participants, they clearly provide the technical representative with an edge. The CTR designation attests to independent and objective adherence to the highest quality of product representation.

The respect and recognition associated with the CTR designation will give individuals a competitive edge and increase their credibility in the design and construction field. It will also enable technical representatives to effectively communicate with design professionals and be seen as valuable technical resources i.e.- the people called upon for technical advice.

As a CTR your clients will know that you:

  • understand your role in the construction process, the principles of product representation, and the preparation of construction documents;
  • are skilled in the interpretation and preparation of product specifications, understand substitution procedures, and are familiar with construction product warranties and guarantees;
  • can prepare a technical specification section according to CSC principles; and
  • understand MasterFormat and the concept of organizing written construction documents.

The CTR designation recognizes the experience, integrity and competence of product representatives, and symbolizes a commitment to excellence with demonstrated ability in product representation.