Certified Technical Representative
The Certified Technical Representative
(CTR) designation was developed to provide professional recognition to
individuals who market and distribute products and materials to the
construction industry.
Survival in today's business environment
requires value added features be brought to customers at every stage of our
interaction with them. Product knowledge and presentation skills are more
important than ever. When these skills are combined with a knowledge of the
construction process and its participants, they clearly provide the technical
representative with an edge. The CTR designation attests to independent and
objective adherence to the highest quality of product representation.
The respect and recognition associated with
the CTR designation will give individuals a competitive edge and increase their
credibility in the design and construction field. It will also enable technical
representatives to effectively communicate with design professionals and be
seen as valuable technical resources i.e.- the people called upon for technical
advice.
As a CTR your clients will know that you:
- understand your role in the
construction process, the principles of product representation, and the
preparation of construction documents;
- are skilled in the
interpretation and preparation of product specifications, understand
substitution procedures, and are familiar with construction product warranties
and guarantees;
- can prepare a technical
specification section according to CSC principles;
- understand MasterFormat and the
concept of organizing written construction documents; and
- adhere to the Code of Conduct.
The CTR designation recognizes the
experience, integrity and competence of product representatives, and symbolizes
a commitment to excellence with demonstrated ability in product representation.
